Marcus, Alfred A. <br/><br/>
Big winners and big Looser :  the 4 secrets of long-term business success and failure / 
Alfred A. Marcus. 
 - New Jersey :  Wharton School Publishing,  2006. 
 - xxv, 396 pages :  black and white illustrations ;  24 cm. 
<br/><br/> Includes appendix, and index. 
<br/><br/><label>ISBN: </label>0131451324 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Success in business-- Case studies.<br/>Business failures.
<br/><br/><label>Dewey Class. No.: </label>CIR 658.409 M322b 2006