TY  - BOOK
AU  - Marcus, Alfred A.
TI  - Big winners and big Looser: the 4 secrets of long-term business success and failure 
SN  - 0131451324
U1  - CIR 658.409 M322b 2006 
PY  - 2006///
CY  - New Jersey
PB  - Wharton School Publishing
KW  - Success in business
KW  -  Case studies
KW  - Business failures
N1  - Includes appendix, and index
ER  -