TY  - BOOK
AU  - Lamb, Charles W., Jr.
AU  - Hair, Joseph F.
AU  - McDaniel, Carl D.
TI  - Marketing
SN  - 0324068611
U1  - CIR 658.8 L218 2002 
PY  - 2002///
CY  - Singapore
PB  - South Western Publishing
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -