Lamb, Charles W.  <br/><br/>
Essentials of marketing /    
Charles W. Lamb Jr., Joseph F. Hair Jr., Carl McDaniel. 
 - 2nd edition. 
 - Singapore :  Thompson Learning Asia,  2001. 
 - xxvii, 579 pages :  black  and white illustrations ;  25 cm.,  paperback. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>9812403132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-- Management.
<br/><br/><label>Dewey Class. No.: </label>CIR 658.8 L218 2001