TY  - BOOK
AU  - Lamb, Charles W. 
AU  - Hair,  Joseph F., Jr.
AU  - McDaniel, Carl .
TI  - Essentials of marketing:  
SN  - 9812403132
U1  - CIR 658.8 L218 2001 
PY  - 2001///
CY  - Singapore
PB  - Thompson Learning Asia
KW  - Marketing
KW  -  Management
N1  - Includes glossary and index
ER  -