Jay, Ros. <br/><br/>
Profitable direct marketing / 
Ros Jay. 
 - London :  International Thompson Business Press,  1998. 
 - 138 pages :  black and white illustrations ;  23 cm.,  paperback. 
 - (Marketing tool kits series) .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>981405738x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing-- Great Britain.
<br/><br/><label>Dewey Class. No.: </label>CIR 658.J42 1998