Davis, John. <br/><br/>
Magic numbers for consumer marketing :  key measures to evaluate marketing success / 
John Davis. 
 - Singapore :  John Wiley & Sons, Inc.,  2005. 
 - vii, 309 pages :  black and white illustrations ;  26 cm.,  hardbound. 
<br/><br/> Includes appendix, and index. 
<br/><br/><label>ISBN: </label>9780470821626 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-- Evaluation.<br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>CIR 658.8 D262 2005