TY  - BOOK
AU  - Davis, John.
TI  - Magic numbers for consumer marketing: key measures to evaluate marketing success 
SN  - 9780470821626
U1  - CIR 658.8 D262 2005 
PY  - 2005///
CY  - Singapore
PB  - John Wiley & Sons, Inc.
KW  - Marketing
KW  -  Evaluation
KW  - Marketing research
N1  - Includes appendix, and index
ER  -