TY  - BOOK
AU  - Armstrong, Gary.
AU  - Kotler, Philip.
TI  - Marketing: an introduction 
SN  - 0130351334
U1  - CIR 658.8 Ar735 2003 
PY  - 2003///
CY  - Singapore
PB  - Pearson Prentice- Hall Pte, Ltd.
KW  - Marketing
KW  -  Moral and ethical aspects
KW  -  United States
N1  - Includes index
ER  -