Kim, W. Chan. <br/><br/>
Blue ocean strategy :  how to create uncontested market space and make the competition irrelevant / 
W. Chan Kim, Renee Mauborgne. 
 - Massachusetts :  Harvard Business School Press,  c2005. 
 - xv, 240 pages :  black and white illustrations ;  24 cm.,  hardbound. 
<br/><br/> Includes appendix, bibliography, and index. 
<br/><br/><label>ISBN: </label>9781591396192 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New Products.<br/>Market segmentation.
<br/><br/><label>Dewey Class. No.: </label>CIR 658.802 K49b 2005