TY  - BOOK
AU  - Kim, W. Chan.
AU  - Mauborgne, Renee.
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant 
SN  - 9781591396192
U1  - CIR 658.802 K49b 2005 
PY  - 2005///
CY  - Massachusetts
PB  - Harvard Business School Press
KW  - New Products
KW  - Market segmentation
N1  - Includes appendix, bibliography, and index
ER  -