Perrealt, William D. <br/><br/>
Essentials of marketing  :  a global-managerial approach / 
William D. Perreault, Jr., E. Jerome McCarthy. 
 - 10 edition. 
 - New York :  McGraw- Hill / Irvin,  2006. 
 - xl, 638 pages :  colored illustrations ;  27 cm.,  paperback. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0071116338 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>CIR 658.8 p454e 2006