Peppers, Don. <br/><br/>
The one to one field book :  the complete toolkit for implementing a 1 to 1 marketing program / 
Don Peppers, Martha Rogers, Bob Dorf. 
 - New York :  Dell Publishing Company,  1999. 
 - xxiv, 405 pages :  black and white illustrtions ;  23 cm.,  paperback. 
<br/><br/> Includes appendix, and index. 
<br/><br/><label>ISBN: </label>981412608x 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Market segmentation.<br/>  Consumers' preferences.<br/>Relationship marketing.
<br/><br/><label>Dewey Class. No.: </label>CIR 658.8 P424 1999