Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. 
 - 10th edition. 
 - New York :   McGraw- Hill Companies, Inc.,   2007. 
 - xxiv, 790 pages :  colored illustrations ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780071106689 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Case studies.<br/>Consumer behavior--United States.<br/>Market surveys--United States.
<br/><br/><label>Dewey Class. No.: </label>CIR 658.8342 H393 2007