TY  - BOOK
AU  - Hawkins, Del I.
AU  - Mothersbaugh, David L.
AU  - Best, Roger J.
TI  - Consumer behavior: building marketing strategy 
SN  - 9780071106689
U1  - CIR 658.8342 H393 2007 
PY  - 2007///
CY  - New York : 
PB  - McGraw- Hill Companies, Inc., 
KW  - Case studies
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
N1  - Includes index
ER  -