TY  - BOOK
AU  - Batey, Mark.
TI  - Brand meaning
SN  - 0805864555
U1  - CIR 658.827 B328b 2008 
PY  - 2008///
CY  - New York
PB  - Routledge
KW  - Branding (Marketing)
KW  -  Product management
N1  - Includes index
ER  -