Perreault, William D., Jr. <br/><br/>
Basic marketing :  a global- managerial approach / 
William D. Perreault, Jr., E. Jerome McCarthy. 
 - 15th edition. 
 - Boston :  McGraw-Hill Companies,  2005. 
 - xli, 787 pages :  black and white illustrations ;  26 cm. 
<br/><br/><label>ISBN: </label>0072525231 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Export marketing--Management.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>CIR 658.822 P455 2005