TY  - BOOK
AU  - Perreault, William D., Jr.
AU  - McCarthy, E.Jerome.
TI  - Basic marketing: a global- managerial approach 
SN  - 0072525231
U1  - CIR 658.822 P455 2005 
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill Companies
KW  - Marketing
KW  - Management
KW  - Export marketing
ER  -