Armstrong, Gary. <br/><br/>
Marketing :  an introduction / 
Gary Armstrong, Philip Kotler. 
 - 6th edition. 
 - Singapore :  Pearson Education, Inc.,   2005. 
 - xxvi, 124 pages :  black and white illustrations ;  25 cm. 
<br/><br/> Includes glossary, and index. 
<br/><br/><label>ISBN: </label>9812470891 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing --Management.
<br/><br/><label>Dewey Class. No.: </label>CIR 658.822 Ar735 2005