TY  - BOOK
AU  - Coughlan, Anne T.
AU  - Anderson, Erin.
AU  - Stern, Louis W.
AU  - El-Ansary, Adel I.
TI  - A comprehensive study of marketing channels
SN  - 9789810699765
U1  - CIR 658.87 C737 2006 
PY  - 2006///
CY  - Singapore
PB  - Pearson Prentice- Hall Asia Pte, Ltd.
KW  - Marketing channels
N1  - Includes index
ER  -