TY  - BOOK
AU  - Weitz, Barton A.
AU  - Castleberry, Stephen B.
AU  - Tanner, John F., Jr.
TI  - Selling: building partnerships 
SN  - 9780071273947 
U1  - CIR 658.85 W436s 2007 
PY  - 2007///
CY  - New York
PB  - The McGraw- Hill Companies
KW  - Selling
KW  - Relationship marketing
N1  - Includes glossary, and index
ER  -