TY  - BOOK
AU  - Wells, Williams.
AU  - Burnett, John.
AU  - Moriarty, Sandra.
TI  - Advertising: principles and practice 
SN  - 0130477222
U1  - CIR 659.122 W456 2004 
PY  - 2004///
CY  - Singapore
PB  - Prentice Hall, Inc.
KW  - Advertising
KW  - Reclame
N1  - Includes appendix, glossary, and index
ER  -