Sehgal, Ram. 9 secrets of advertising / Ram Seghal. - New Delhi : Tata McGraw Hill Publishing Company Limited, 2007. - xi, 114 pages : black and white illustrations ; 23 cm. Includes index. ISBN: 007061300 Subjects--Topical Terms: Creativity in advertising.Advertising. Dewey Class. No.: CIR 659.1 Se41n 2007