Russel, J. Thomas, <br/><br/>
Kleppner's advertising procedure / 
J. Thomas Russell, W. Ronald Lane. 
 - 13th edition. 
 - New Jersey :  Prentice Hall, Inc.,  c1995. 
 - xviii, 799 p. :  colored illustrations ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0133488306 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>CIR 659.1 R967 1995