Belch, George E. <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch, Michael A. Belch. 
 - 7th edition. 
 - New York :  McGraw- Hill Companies, Inc.,  2007. 
 - xxvi, 820 pages :  black and white illustrations ;  26 cm. 
<br/><br/> Includes glossary, and index. 
<br/><br/><label>ISBN: </label>9780071260749 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Sales promotion.<br/>Reclame.
<br/><br/><label>Dewey Class. No.: </label>CIR 659.1 B427 2007