TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 9780071260749
U1  - CIR 659.1 B427 2007 
PY  - 2007///
CY  - New York
PB  - McGraw- Hill Companies, Inc.
KW  - Communication in marketing
KW  - Sales promotion
KW  - Reclame
N1  - Includes glossary, and index
ER  -