O'Guinn, Thomas C. <br/><br/>
Advertising / 
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 
 - 2nd edition. 
 - USA :  South- Western College Publishing,  2000. 
 - xxxvii, 694 pages :  colored illustrations ;  28 cm. 
<br/><br/> Includes glossary, and index. 
<br/><br/><label>ISBN: </label>0324006616 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising media planning.
<br/><br/><label>Dewey Class. No.: </label>CIR 659.1 Og35 2000