TY  - BOOK
AU  - O'Guinn, Thomas C.
AU  - Allen, Chris T.
AU  - Semenik, Richard J.
TI  - Advertising
SN  - 0324006616
U1  - CIR 659.1 Og35 2000  
PY  - 2000///
CY  - USA
PB  - South- Western College Publishing
KW  - Advertising
KW  - Advertising media planning
N1  - Includes glossary, and index
ER  -