Tony Proctor <br/><br/>
Strategic marketing :  an introduction / 
Tony Proctor 
 - 2nd ed.  
 - New York :  TJ international Ltd.,  c2008 
 - xii, 335p. :  black and white illustrations;  24.5 cm. 
<br/><br/> Includes bibliography further reading index . 
<br/><br/><label>ISBN: </label>9780415458177 
<br/><br/><label>Dewey Class. No.: </label>OCP RES 658.802 P942 2008