Cateora Philip R. <br/><br/>
International markeking 
philip R. cateora, mary c. gilly, john l. graham. 
 - 14th ed. 
 - Philippines  McGraw-Hill Irwin Boston  c2009 
 - xxxi, 711. ;  black and white illustrations ;  26 cm. 
<br/><br/> Includes grossary and index 
<br/><br/><label>ISBN: </label>9780071270991 
<br/><br/><label>Dewey Class. No.: </label>OCP RES 658.848 C282 2009