TY  - BOOK
AU  - Cateora Philip R.
AU  - Cateore philip R.
AU  - gilli maty C., Graham john L.
TI  - International markeking
SN  - 9780071270991
U1  - OCP RES 658.848 C282 2009 
PY  - 2009///
CY  - Philippines
PB  - McGraw-Hill Irwin Boston
N1  - Includes grossary and index
ER  -