TY  - BOOK
AU  - Marshall Greg W.
AU  - Johnston Mark W.
TI  - Marketing management
SN  - 9780071283182
U1  - OCP RES 658.8 M355 2010 
PY  - 2010///
CY  - New York
PB  - McGraw-hill Irwin boston
N1  - Includes grossary and index
ER  -