TY  - BOOK
AU  - Callen, Barry.
TI  - Manager's guide to marketing, advertising, and publicity
SN  - 978007167962
U1  - CIR 658.8 C157m 2010 
PY  - 2010///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
KW  - Marketing
N1  - Includes index
ER  -