Zeithaml, Valarie A. <br/><br/>
Service marketing :  integrating customer focus across the firm / 
Valerie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. 
 - 4th edition. 
 - New York :  McGraw-Hill ,  2006. 
 - xxvii, 708 pages :  black and white illustrations ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0071253297 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries-- Marketing.
<br/><br/><label>Dewey Class. No.: </label>CIR 658.8 Z48 2006