Czinkota, Michael R.

International marketing / Michael R. Czinkota, IIkka A. Ronkainen. - 8th edition. - Singapore : Thomson Learning Asia, 2007. - xxx, 646 pages : black and white illustrations ; 26 cm.

Includes glossary, and index.

9789814221412


Export marketing.

CIR 658.84 C998i 2007