Kerin, Roger A.  <br/><br/>
Marketing / 
Roger A. Kerin, Steven W. Hartley, Eric N. Berkowitz, William Rudelius. 
 - 8th edition. 
 - New York :  McGraw-Hill,  2006. 
 - xiii, 733 pages :  colored illustrations ;  28 cm.,  paperback. 
<br/><br/> Includes glossary, index. 
<br/><br/><label>ISBN: </label>9780071116084 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>CIR 658.8 M345 2006