Beer, Lawrence A.

Essential concepts of cross-cultural management : building on what we all share / Lawrence A. Beer. - New York : Business Expert Press, c2012. - ix , 173 p. : black and white illustrations ; 23 cm.

Includes notes, bibliography of recommended cases on cross- cultural studies, references and index.

9781606493892


Globalization.
International business enterprises.
Intercultural communication.

CIR 658.049 B39e 2012