TY  - BOOK
AU  - Beer, Lawrence A. 
TI  - Essential concepts of cross-cultural management : : building on what we all share / 
SN  - 9781606493892
U1  - CIR 658.049 B39e 2012 
PY  - 2012///
CY  - New York : 
PB  - Business Expert Press, 
KW  - Globalization
KW  - International business enterprises
KW  - Intercultural communication
N1  - Includes notes, bibliography of recommended cases on cross- cultural studies, references and index.
ER  -