Arens, William F. <br/><br/>
Contemporary advertising and integrated marketing communications / 
William F. Arens, Michael F. Weigold. 
 - 15th edition. 
 - New York :  Mc Graw Hill,   c2017. 
 - xxxi, 714 p. :  colored illustrations ;  27 cm. 
<br/><br/> Includes appendix, glossary, endnotes, and index. 
<br/><br/><label>ISBN: </label>9781259921261 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>CIR 659.1 Ar336c 2017