TY  - BOOK
AU  - Arens, William F.
AU  - Weigold, Michael.
TI  - Contemporary advertising and integrated marketing communications
SN  - 9781259921261
U1  - CIR 659.1 Ar336c 2017 
PY  - 2017///
CY  - New York
PB  - Mc Graw Hill, 
KW  - Advertising
N1  - Includes appendix, glossary, endnotes, and index
ER  -