TY  - BOOK
AU  - Peter, J. Paul.
AU  - Donnelly Jr., James H. 
TI  - Marketing management: knowledge and skills 
SN  - 9789814646093
U1  - CIR 658.8 P441m 2013 
PY  - 2013///
CY  - New York
PB  - Mc Graw Hill, 
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -