TY  - BOOK
AU  - Ferrell, O.C.
AU  - Hartline, Michael.
TI  - Marketing strategy: text and cases 
SN  - 9789814698856
U1  - CIR 658.8 F413m 2015 
PY  - 2015///
CY  - Singapore
PB  - Cengage Learning, 
KW  - Marketing
KW  - Management
N1  - Includes appendix and index
ER  -