Gatpandan, Stella Marie. A comparative study on the marketing mix between franchised and self established in Dasmariņas / Stella Marie Gatpandan, Johanna Quemuel, Cherry Villanueva. - Tagaytay : Olivarez College, 2009. - xiii, 76 p. : black and white illustrations ; 28 cm. Includes curriculum vitae. Dewey Class. No.: OCT BSN 0467 2009