TY  - BOOK
AU  -  Kotler, Philip.
AU  - Armstrong, Gary
AU  - Ang, Swee Hoon
AU  - Leong, Siew Meng
AU  - Tan, Chin Tiong.
AU  - Ming, Oliver Yau Hon
TI  - Priciples of marketing: a global perspective 
SN  - 9789810697150
U1  - CIR 658.8 P957 2009 
PY  - 2009///
CY  - Singapore
PB  - Prentice Hall
KW  - Hospitality industry
KW  - Management
KW  - Economic aspects
N1  - Includes index
ER  -