Iacobucci, Dawn. <br/><br/>
Marketing management / 
Dawn Iacobucci. 
 - Singapore :  Cengage Learning,   c2016. 
 - xiii., 335p. :  black and white illustrations ;  25 cm. 
<br/><br/> Includes endnotes and index. 
<br/><br/><label>ISBN: </label>9789814716239 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>CIR 658.8 Ia1m 2016