Kotler, Philip <br/><br/>
Fundamentals of marketing for hospitality and tourism 
Philip Kotler, John T. Bowen, James C. Makens. 
 - 4th ed. 
 - Singapore :  Pearson Education South Asia Pte Ltd.,  c2006. 
 - xxiv, 932p. :  black and white illustrations ;  25 cm. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>9789810699925 
<br/><br/><label>Dewey Class. No.: </label>CIR 647.940688 K874f 2006