Principles of marketing / 
Emmanuel F. Ligaya, Violeta L. Jerusalem, Jonas M. Palencia, Marjueve M. Palencia. 
 - 1st edition. 
 - Manila, Philippines :  Fastbooks Educational Supply, Inc.,  2017. 
 - xii, 188 pages :  black and white illustrations ;  25 cm. 
<br/><br/> Includes glossary, and references. 
<br/><br/><label>ISBN: </label>9786219560962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>SHS TB 658.8 P9358 2017