Mowen, John C. <br/><br/>
Consumer behavior / 
John C. Mowen. 
 - 3rd edition. 
 - New York :  MacMillan Publishing Company,  1993. 
 - xxi, 808 pages :  colored illustrations ;  24 cm. 
<br/><br/> Includes glossary, and index. 
<br/><br/><label>ISBN: </label>0023845910 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumers--United States.
<br/><br/><label>Dewey Class. No.: </label>SHS CIR 658.8342 M87c 1993