TY  - BOOK
AU  - Mowen, John C.
TI  - Consumer behavior
SN  - 0023845910
U1  - SHS CIR 658.8342 M87c 1993 
PY  - 1993///
CY  - New York
PB  - MacMillan Publishing Company
KW  - Consumer behavior
KW  - Consumers
KW  - United States
N1  - Includes glossary, and index
ER  -