Russell, J. Thomas. <br/><br/>
Klepper's advertising procedure / 
J. Thomas Russell, W. Ronald Lane. 
 - 12th edition. 
 - Eaglewood Cliffs, New Jersey :  Prentice Hall,  1992. 
 - xix, 755 pages :  colored illustrations ;  28 cm. 
<br/><br/> Includes glossary, and index. 
<br/><br/><label>ISBN: </label>0135175666 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>SHS CIR 659.1 R91k 1992